How to Get B2B Leads for ActiveCampaign

What is ActiveCampaign

ActiveCampaign is a platform for marketing automation, email marketing and CRM – and for many it is the tool with the strongest automation builder on the market. With tags, segments, conditional branches and hundreds of ready-made recipes you can build follow-up sequences, lead scoring and complete customer journeys. From solo consultants to mid-sized companies, teams everywhere run their outreach on it.

The catch: even the smartest automation needs input. Without new contacts, the most beautiful sequence runs on empty. Leadscraper delivers that supply – local B2B leads from your target industry and region, complete with the data fields that power your automations and personalisation.

How to import leads into ActiveCampaign: the 3 ways

Leadscraper finds companies via Google Maps and the web – with company name, email address, phone number, website, industry and location. You get the data into ActiveCampaign in three ways:

1. CSV import: Export your leads as a CSV and import them under “Contacts”. Assign a tag right during the import – and that exact tag can immediately kick off an automation, such as your follow-up sequence.

2. Automatically via Zapier or Make: Connect Leadscraper to ActiveCampaign and every new lead is created as a contact automatically – tag and list included. Your welcome automation runs from second one, without you touching anything.

3. API for agencies: Managing several client accounts? Route leads programmatically via the API into the right ActiveCampaign instances, lists and pipelines.

Set up the Leadscraper fields as custom fields in ActiveCampaign – industry, city or website, for example. Use them to personalise emails (“I noticed your estate agency in Birmingham…”) and as conditions inside your automations.

Use cases

Benefits: better leads for your ActiveCampaign automations

Combining LeadScraper.de with ActiveCampaign lets you:

• Import verified B2B leads with email addresses straight into ActiveCampaign
• Trigger automations automatically with a tag right at import
• Fill custom fields like industry, city and website for personalisation
• Feed new leads into lists and sequences fully automatically via Zapier or Make
• Unlock local businesses from Google Maps data as a brand-new audience
• Have deals created automatically in the built-in CRM from fresh leads
• Work GDPR-consciously with transparent, publicly available data sources

How to get started