Cookie Policy of Leadscraper

Last updated: May 2026

This Cookie Policy informs you about the use of cookies and similar technologies (e.g. pixels, local storage) on our website leadscraper.de. It supplements our general Privacy Policy.

1. What are cookies?

Cookies are small text files that are stored on your device when you visit our website. They make it possible to recognize your browser on your next visit and to analyze or personalize the use of our website. Comparable technologies (e.g. pixels, tags, local storage) perform similar functions and are treated the same way in this policy.

2. Categories of cookies and technologies used

2.1 Technically necessary cookies

These cookies are strictly necessary for the operation of the website and the platform (e.g. login status, session management, storage of cookie consents). Without them, essential areas of our website will not function.

Legal basis: Section 25 para. 2 no. 2 TDDDG; insofar as further processing of personal data takes place, Art. 6 para. 1 lit. f GDPR.

2.2 Statistics and marketing cookies (requiring consent)

These cookies and tracking technologies help us analyze the use of the website, measure advertising campaigns and display potentially relevant content. In doing so, they process personal data (e.g. IP address, device and browser identifiers, usage behavior) — even if some of this data is pseudonymized, it is not anonymous data within the meaning of the GDPR.

Legal basis: Your consent pursuant to Section 25 para. 1 TDDDG in conjunction with Art. 6 para. 1 lit. a GDPR. You may withdraw this consent at any time (see Section 5).

3. Tools used in detail

The tools listed below are activated only after your express consent.

3.1 Google Analytics

Provider: Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland (parent company: Google LLC, USA).
Purpose: Analysis of usage behavior on the website (page views, time spent, device information, traffic sources).
Data processed: IP address (shortened), device and browser information, cookie IDs, usage behavior.
Storage period: up to 14 months.
Third-country transfer: USA — safeguarded by the EU-US Data Privacy Framework (adequacy decision of July 10, 2023) and supplementary EU Standard Contractual Clauses.
Privacy information: policies.google.com/privacy

3.2 Google Ads (including conversion tracking and remarketing)

Provider: Google Ireland Ltd. (parent company: Google LLC, USA).
Purpose: Measuring the effectiveness of our advertising campaigns, remarketing.
Data processed: Cookie IDs, IP address, conversion events.
Storage period: up to 540 days.
Third-country transfer: USA — safeguarded by the EU-US Data Privacy Framework and EU Standard Contractual Clauses.
Privacy information: policies.google.com/privacy

3.3 Meta Pixel (Facebook & Instagram)

Provider: Meta Platforms Ireland Ltd., 4 Grand Canal Square, Dublin 2, Ireland (parent company: Meta Platforms, Inc., USA).
Purpose: Retargeting, conversion measurement and optimization of campaigns on Facebook and Instagram.
Data processed: Cookie IDs, IP address, device information, event data (e.g. page views, conversions).
Storage period: up to 180 days.
Third-country transfer: USA — safeguarded by the EU-US Data Privacy Framework and EU Standard Contractual Clauses. Note: When using the Meta Pixel, joint controllership pursuant to Art. 26 GDPR exists with Meta for the collection and transmission of the data.
Privacy information: facebook.com/policy

3.4 LinkedIn Insight Tag

Provider: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland (parent company: LinkedIn Corporation, USA — Microsoft Group).
Purpose: Conversion tracking, audience analysis and retargeting in a B2B context.
Data processed: Cookie IDs, IP address, device and browser information, conversion events.
Storage period: up to 180 days.
Third-country transfer: USA — safeguarded by the EU-US Data Privacy Framework and EU Standard Contractual Clauses.
Privacy information: linkedin.com/legal/privacy-policy

3.5 Microsoft Advertising / Bing UET Tag

Provider: Microsoft Ireland Operations Ltd., One Microsoft Place, Dublin 18, Ireland (parent company: Microsoft Corporation, USA).
Purpose: Conversion tracking and remarketing via the Microsoft Advertising network (Bing).
Data processed: Cookie IDs, IP address, device information, conversion events.
Storage period: up to 13 months.
Third-country transfer: USA — safeguarded by the EU-US Data Privacy Framework and EU Standard Contractual Clauses.
Privacy information: privacy.microsoft.com

4. Third-country transfer to the USA

With the tools listed above, personal data is transferred to the USA. Despite the adequacy decision for the EU-US Data Privacy Framework, we point out that the level of data protection in the USA structurally differs from the European level of data protection. In particular, there is a risk that US security authorities may access personal data. By giving your consent to the use of these tools, you also consent to the associated third-country transfers (Art. 49 para. 1 lit. a GDPR).

5. Cookie consent and management

When you first visit our website, we display a cookie banner through which you can grant or refuse your consent by category. Your consent is voluntary and is not required for using the website.

You can withdraw or adjust your consent at any time with effect for the future — via the “Cookie settings” link at the bottom of the page. In addition, you can block cookies in your browser or delete cookies that have already been set.

6. Storage period

Cookies remain on your device for different periods of time:

• Session cookies are deleted after the browser is closed.
• Persistent cookies remain for a defined period of time (see the tool list in Section 3) or until manually deleted.

7. Your rights

You have the right to access, rectification, erasure, restriction of processing, data portability and objection pursuant to Art. 15 et seq. GDPR, as well as the right to lodge a complaint with a data protection supervisory authority. Further information on your rights and the competent supervisory authority can be found in our Privacy Policy.

8. Changes to this policy

We reserve the right to amend this Cookie Policy in order to implement legal requirements or technical changes. The current version is available on this page.

If you have any questions, please contact us at datenschutz@leadscraper.de.