How to Get B2B Leads for Clay

What is Clay

Clay is the go-to GTM engineering platform for modern sales and growth teams. At its core are flexible tables that feel like a spreadsheet – but with superpowers. Through waterfall enrichment, Clay queries more than 75 data providers one after another until it finds the information you need: verified email addresses, decision-makers, headcounts, technologies in use and much more. On top of that come AI features like Claygent and a Claude connector (MCP) that lets AI agents research, fill and process your tables directly.

But even the best enrichment engine needs raw material: a list of companies that actually match your ICP. That is exactly what Leadscraper delivers – fresh, verified B2B leads from your target industry and region, ready to be loaded into your Clay tables as the starting point for every workflow.

Importing leads into Clay: the 3 ways

With Leadscraper you find companies by industry, region and other criteria – including company name, website, email address and phone number. There are three ways to move that data into your Clay table:

1. CSV import: Export your lead list from Leadscraper as a CSV and upload it to Clay via “Import CSV”. Every field becomes a column, every lead a row – and you can start enriching right away.

2. Automatically via Zapier or Make: Connect Leadscraper to Clay through Zapier or Make. New leads appear as fresh rows in your table and run through your enrichment workflows without you touching a single file.

3. API for GTM engineers: If you build your own pipelines, pull leads programmatically via the Leadscraper API and write them straight into Clay tables – ideal for agencies and teams running multiple workspaces.

Inside Clay, the Leadscraper fields – company name, website, city, industry – become perfect inputs for your enrichment columns. And if you want to go one step further, let an AI agent orchestrate the whole journey via the Claude connector (MCP): researching leads, enriching them, scoring them and passing them on.

Use cases

Benefits: better data for your Clay workflows

By combining LeadScraper.de with Clay you can:

• Load verified local B2B leads into Clay tables as an affordable starting point
• Spend Clay credits on enrichment and verification instead of basic company search
• Add decision-makers, email addresses and company data automatically via waterfall enrichment
• Feed new leads into running workflows fully automatically via Zapier or Make
• Reach local niches that international databases barely cover – from trade businesses to law firms
• Work GDPR-consciously – with transparent, publicly accessible data sources
• Push enriched lists straight into your CRM or outreach tool

How to get started