What is Make?

Make (formerly Integromat) is a powerful automation platform that lets you visually create complex workflows between different apps. Unlike simpler tools, Make offers a visual workflow builder that supports branching, loops, and error handling.

Make connects with over 1,500 apps and services and is especially popular with marketing and sales teams looking to implement sophisticated automations without coding skills.

What Can You Do with the Make Integration?

LeadScraper provides webhooks and an API that Make can use to automatically retrieve newly identified companies. You build your scenario in the visual Make editor and define exactly what should happen with each new lead.

A typical scenario: LeadScraper identifies a new company → Make checks if the company already exists in your CRM → if not, a new contact is created and a Slack message is sent → if yes, the existing data is updated.

Use Cases

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Multi-Channel Lead Distribution

Enterprise leads go directly to CRM with a Slack alert, SMB leads are added to an email sequence, freelancer leads land in a Google Sheet.

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Ensure Data Quality

Use Make's filter and transformation modules to clean data before CRM transfer: check for duplicates, normalize company names.

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Automate Reporting

Make collects all new leads weekly, aggregates them by industry and region, and sends a formatted report via email.

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Track Cost per Operation

Make transparently shows you how many operations each scenario consumes, so you can scale automations efficiently.

Benefits of the Make Integration

By connecting Make with LeadScraper you can:

Route LeadScraper data to over 1,500 apps: CRM, email, chat, spreadsheets, and more
Build complex scenarios with branching: different actions based on industry, size, or page visit
Add error handling and retry logic for reliable automations
Transform and sync data between multiple apps
Configure real-time webhooks or scheduled fetches
Track cost per operation and scale automations efficiently