How do I tell single-doctor practices apart from BAGs, MVZ and practice chains?

Single-doctor practices have one established physician with their own statutory-health-insurance practice seat. BAGs (joint practices) have two or more partner physicians with shared infrastructure. MVZ have employed physicians under one operator (often a hospital or corporate group). Practice chains like Avi Medical or Sanvartis have multiple locations with central procurement. In B2B outreach, these are four separate lists with different decision paths.

What does the practice-takeover wave mean for B2B sales?

Boomer GPs are increasingly retiring from 2025 to 2030. Many practices find no successor or are sold to MVZ operators. For providers of takeover advice, practice valuation, BAG-formation tools, staffing and practice software, this is an open window with a concrete, so far underserved need.

Which data belongs in a sensible general-practice list?

At minimum: practice name, owner physician, SHI region, practice type (single-doctor practice, BAG, MVZ, chain), number of physicians and MFAs, specialization, practice software in use (CGM, Medatixx, Doc-Cirrus), online appointment booking (Doctolib, Jameda, Samedi) and the owner email. The list becomes valuable with job-ad data as a growth signal.

When is the best time for outreach to general practices?

Calls Tuesday to Thursday, 11:30 a.m.-1 p.m. (the lunch break of many practices) or 4-5 p.m. (end of consultation hours). 8-11 a.m. and 2-6 p.m. is peak patient time. Emails Sunday evening for the Monday-morning inbox.

How current is the data and where does it come from?

LeadScraper researches addresses fresh for each query via practice websites, SHI physician searches, Doctolib profiles, job ads and public practice directories. There is no old database that is sold off afterwards. Practice type and operator affiliation are verified using public sources.

► General Practice Address Lists / Generate Leads

General practices are in the middle of a structural upheaval in 2026. Practice takeovers, the mandatory ePA and staff shortages are changing the investment logic. Anyone selling practice software, medical technology, hygiene products, staff or TI services to general practices needs a general-practice address list that filters by practice type, region and ownership model. A blanket „GPs Germany" list lumps single-doctor practices in with MVZ centers and corporate chains – completely different decision worlds. This page shows how to build a general-practice address list that lands in the right consulting room.

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Key takeaways

According to the KBV physician statistics 2025, around 55,778 GPs work in statutory-health-insurance care – but the number of full practice seats is falling due to the part-time trend.
A strong address list filters by practice type, SHI region and ownership model – single-doctor practice, joint practice (BAG), MVZ and corporate chains differ dramatically in their decision path.
LeadScraper finds general practices via a free-text prompt with practice type, region, ownership and specialization as filters.

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Who needs general-practice address lists and why

General practices are an attractive B2B target group because they have a structural need for tools, staff and advice. Practice-software providers (CGM, Medatixx, Arztpraxis Plus, Doc-Cirrus, RED) define a practice's daily routine and have a multi-year sales cycle. TI-connector providers (RISE, T-Systems, secunet) are in high demand during the 2026 renewal wave. Hygiene and consumables suppliers (Hartmann, B.Braun, Lohmann) live on existing customers with repeat revenue.

Staffing agencies for MFAs (medical assistants) also meet a market with a structural shortage in 2026. Telemedicine platforms (Doctolib, Jameda, Teleclinic) keep rolling out and need fresh practice lists for premium plans. Related sectors are pharmacies, physiotherapy practices and medical-technology companies – the ICPs overlap, but the pitch is different.

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Understanding general practices as a target group

The sector splits roughly into four worlds. First, single-doctor practices with one established physician and 2-4 MFAs – the owner decides everything, regionally rooted. Second, joint practices (BAGs) with two or more partner physicians and shared practice infrastructure. Third, medical care centers (MVZ) with employed physicians, often corporate or hospital ownership. Fourth, practice chains and corporate contracts (Sanvartis, Avi Medical, Practiplus) with central procurement.

In my experience, one point is underestimated. The practice-takeover wave is the defining topic in 2026. Boomer GPs are retiring, many practices find no successor or are sold to MVZ operators. Anyone selling takeover advice, practice valuation, BAG-formation tools or staffing currently has an open window of opportunity.

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Who actually decides in a general practice depends on the practice type and the topic.

Owner physician / practice ownerMain decision-maker

The final authority for all larger investments – software changes, medical technology, staff, practice takeover. In single-doctor practices, 100 percent of decisions.

Practice manager or practice leadOperational

In larger BAGs and MVZ, the interface between owner and daily operations. Decides smaller purchases, filters pitches.

MFA leadDay-to-day

The direct user for consumables, hygiene, software UX. Recommendations carry significant weight with the owner.

External IT / TI service providerTechnical

For TI connectors, connector updates and cyber security, often the actual decision-making authority. Easily overlooked in outreach.

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Which data you need in your address list

A bare „general practice" column is worthless in 2026. A sensible general-practice address list contains eight data points.

Practice name, owner physician, address and SHI region
Practice type (single-doctor practice, BAG, MVZ, practice chain)
Number of established physicians and MFAs
Specialization (classic general practice, GP-internist, geriatric focus, chronic-care programs)
Practice software in use (CGM, Medatixx, Doc-Cirrus, RED) where visible on the website
Consultation hours and online appointment-booking tool (Doctolib, Jameda, Samedi, own setup)
Owner email (not praxis@)
Current job ads for MFAs, VERAH or employed physicians as a growth signal

In my experience, practice type and software stack are the two most important filters. An MVZ practice with central procurement buys differently than an owner-led single-doctor practice. Whoever doesn't filter for this writes a pitch right past the decision path.

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How to find general practices in LeadScraper

LeadScraper works with semantic free-text prompts instead of rigid industry codes. Three concrete use cases.

What you offer	Prompt in LeadScraper	Who ends up on the list
Practice software or PVS	„Single-doctor practices and small BAGs in DACH with 1 to 4 established GPs, without MVZ affiliation."	Owners with an active need to switch software
Practice-takeover advice	„General practices in rural SHI regions of Lower Saxony and Bavaria with owners over 60 or an open successor search."	Handover-ready practices with a real need for advice
Staffing for MFA / VERAH	„General practices with current job ads for medical assistants or VERAH in metropolitan areas."	Growing practices with an acute staffing need

The advantage shows especially with specialists. General practices with a DMP focus (diabetes, CHD, asthma), a geriatric focus or a chronic-care-program specialization can't be captured via industry codes – a free-text prompt finds them.

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Practical workflow: from list export to appointment

The workflow runs in five steps.

Determine the practice-type slot: single-doctor practice, BAG, MVZ or corporate? Owner sales differ fundamentally from MVZ procurement.
Pull the list with practice-type, SHI-region and software filters.
Enrich the data: check career pages for PVS hints (job ads for MFAs often specifically say „Medatixx experience preferred"), read the online appointment-booking tool from the practice footer.
Outreach with a practice reference: „Your job posting mentions Doctolib and CGM – our TI maintenance packages are calculated specifically for this setup" beats any generic software email.
Timing: calls Tuesday to Thursday, 11:30 a.m.-1 p.m. (the practices' lunch break) or 4-5 p.m. Emails Sunday evening for the Monday inbox.

In the pitch, practice reality counts. Whoever uses SHI fees, EBM, GOP codes, BMV-Ä and QM documentation correctly is not out of the running. Anyone who wants to proceed in a GDPR-compliant way sticks strictly to public practice data and career pages.

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Common mistakes with general-practice address lists

Three mistakes that really only sting in this sector.

Contacting an MVZ practice locally: MVZ locations with a corporate operator (Sanvartis, Avi Medical, Helios MVZ) don't decide independently. Procurement requirements come from the operator's head office. Whoever pitches the local MVZ doctor gets a friendly forwarding into procurement no-man's-land.
Calling during consultation hours: 8-11 a.m. and 2-6 p.m. is peak patient time. No one answers the phone, MFAs are burned out on cold calls. The lunch break and late afternoon are the only sensible slots.
Ignoring external IT service providers: for TI connectors and cyber security, it's often not the doctor who decides but the practice's external IT partner. Whoever doesn't address them too loses the mandate.

Whoever avoids these three mistakes gets the biggest effect. The rest is clean execution and a good cold-email outreach setup.

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Research general practices in a targeted way with LeadScraper

LeadScraper combines free-text prompts with semantic filtering, ideal for practice specializations that no industry code captures cleanly.

An example prompt:

„Owner-led general practices and small BAGs in DACH with 1 to 4 physicians, Doctolib or Samedi in use and a GP-internist focus."

The tool searches practice websites, Doctolib profiles, SHI physician directories, job ads and industry profiles, builds the list live and delivers verified owner contacts.

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Conclusion

A general-practice address list in 2026 is only as strong as its practice-type and ownership depth. Whoever cleanly separates single-doctor practices, BAGs, MVZ and corporate chains, pitches with practice reality and uses the takeover wave as a hook lands appointments in a sector under structural pressure. A general-practice address list that captures this depth is the only way into consulting rooms where owner physicians otherwise have no time for cold pitches.

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