Your go-to place for B2B Lead Generation

Here you will find the latest expert articles & guides on B2B lead generation.

17.08.2026

How to Find Email Addresses: Methods, Tools and the Legal Side in B2B

How to find business email addresses: six methods from the legal notice to AI research, plus verification, pattern generator and the legal side.

Janik Deimann

Outbound & Prospecting

10.08.2026

Trigger Events in Sales 2026: Spot Companies Ready to Buy at the Right Time

Trigger events show when a company is ready to buy: leadership changes, job ads, funding rounds and more. How to find and use them systematically.

Janik Deimann

Vertriebsstrategie

06.08.2026

Outsourcing Sales in 2026: Options, Costs and When It Pays Off

Agency, call center, freelancer or software plus your own team? The ways to outsource sales, what they cost and how to recognize reliable providers.

Janik Deimann

Outbound & Prospecting

03.08.2026

Generating New Business in B2B: How to Build Predictable Revenue in 2026

New business covers all revenue from new customers and newly signed contracts. This guide shows which B2B channels generate it and how to build a predictable acquisition process in five steps.

Janik Deimann

Outbound & Prospecting

27.07.2026

B2B Direct Mail: Winning New Customers by Post (2026 Guide)

B2B direct mail works again because the letterbox of a decision maker is empty. This guide covers the legal position, cost per appointment, the sequence of letter and call plus ready templates.

Janik Deimann

Build your sales pipeline: stages, setup and management

Vertriebsstrategie

22.07.2026

Sales Pipeline: Stages, Setup and Management for Predictable B2B Revenue (2026)

Build and manage your sales pipeline: 6 stages with clear criteria, a backwards calculation from your revenue target and an interactive lead calculator.

Janik Deimann

Objection handling in sales: methods and examples

Vertriebsstrategie

15.07.2026

Objection Handling: 8 Proven Methods with Examples (2026)

Objection handling is a learnable craft. This guide covers 8 proven methods with example dialogues, the difference between objections and excuses and what data from millions of sales calls reveals about top sellers.

Janik Deimann

TAM, SAM, SOM: Calculating Market Size the Right Way in 2026

Vertriebsstrategie

13.07.2026

TAM, SAM, SOM: Calculating Market Size the Right Way in 2026

TAM, SAM and SOM explained simply: definitions, formulas, a worked example and an interactive calculator to size your market the way investors expect.

Janik Deimann

Lead Generation

09.07.2026

How to Build a Qualified B2B Lead List: 5 Steps to Better Leads (2026)

Step by step to a qualified B2B lead list: ideal customer profile, data sources, enrichment, qualification and maintenance. With a field template, tool comparison and time calculator.

Janik Deimann

Outbound & Prospecting

06.07.2026

Sales Call Script for B2B: Template, Examples and Structure (2026)

Complete sales call script template for B2B cold calling with opener, discovery questions, seven objection responses and a guide to building your own script.

Janik Deimann

Vertriebsstrategie

01.07.2026

Lead Qualification: Frameworks, Scoring & Process

Lead qualification decides where your sales team spends its time. Frameworks, MQL vs SQL, lead scoring and a repeatable 5-step process, clearly explained.

Janik Deimann

Outbound & Prospecting

25.06.2026

B2B Customer Acquisition: How to Win New Customers Systematically

How to win new B2B customers systematically: methods, channels, costs and the step most teams skip.

Janik Deimann

Outbound & Prospecting

19.06.2026

External Cold Calling Agency: Worth It or Better to Do It Yourself?

What an external cold calling agency costs, when it pays off and which alternatives you have. Plus the factor that decides whether it works.

Janik Deimann

Vertriebsstrategie

15.06.2026

Build a B2B Sales Strategy: 7 Steps From Target Audience to a Full Pipeline

A fill-in framework in 7 steps that turns your B2B sales strategy from slides into a real pipeline, from current-state analysis to ICP to a populated lead list.

Janik Deimann

Data & Scoring

10.06.2026

Sales Intelligence in B2B Sales: Tools, Strategies and GDPR in 2026

Sales intelligence delivers the right target companies to your B2B sales team at the right time. Tool comparison, practical strategies and GDPR checklist for 2026.

Janik Deimann

Tools & Setups

08.06.2026

The Best B2B Prospecting Tools 2026

B2B prospecting tools compared: 12 tools for data research, outreach and intent, plus clear selection criteria for your stack.

Janik Deimann

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