Your go-to place for B2B Lead Generation

Here you will find the latest expert articles & guides on B2B lead generation.

Handwritten Letters in B2B: When They Work and What They Cost (2026)
Outbound & Prospecting
23.09.2026

Handwritten Letters in B2B: When They Work and What They Cost (2026)

Handwritten letters in B2B: when they work, what they cost, which method fits and how to write them so decision-makers reply.

Janik Deimann
Janik Deimann
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Build your sales pipeline: stages, setup and management
Vertriebsstrategie
22.07.2026
Sales Pipeline: Stages, Setup and Management for Predictable B2B Revenue (2026)

Build and manage your sales pipeline: 6 stages with clear criteria, a backwards calculation from your revenue target and an interactive lead calculator.

Janik Deimann
Janik Deimann
Objection handling in sales: methods and examples
Vertriebsstrategie
15.07.2026
Objection Handling: 8 Proven Methods with Examples (2026)

Objection handling is a learnable craft. This guide covers 8 proven methods with example dialogues, the difference between objections and excuses and what data from millions of sales calls reveals about top sellers.

Janik Deimann
Janik Deimann
TAM, SAM, SOM: Calculating Market Size the Right Way in 2026
Vertriebsstrategie
13.07.2026
TAM, SAM, SOM: Calculating Market Size the Right Way in 2026

TAM, SAM and SOM explained simply: definitions, formulas, a worked example and an interactive calculator to size your market the way investors expect.

Janik Deimann
Janik Deimann
Lead Generation
09.07.2026
How to Build a Qualified B2B Lead List: 5 Steps to Better Leads (2026)

Step by step to a qualified B2B lead list: ideal customer profile, data sources, enrichment, qualification and maintenance. With a field template, tool comparison and time calculator.

Janik Deimann
Outbound & Prospecting
06.07.2026
Sales Call Script for B2B: Template, Examples and Structure (2026)

Complete sales call script template for B2B cold calling with opener, discovery questions, seven objection responses and a guide to building your own script.

Janik Deimann
Vertriebsstrategie
01.07.2026
Lead Qualification: Frameworks, Scoring & Process

Lead qualification decides where your sales team spends its time. Frameworks, MQL vs SQL, lead scoring and a repeatable 5-step process, clearly explained.

Janik Deimann
Janik Deimann
Outbound & Prospecting
25.06.2026
B2B Customer Acquisition: How to Win New Customers Systematically

How to win new B2B customers systematically: methods, channels, costs and the step most teams skip.

Janik Deimann
Outbound & Prospecting
19.06.2026
External Cold Calling Agency: Worth It or Better to Do It Yourself?

What an external cold calling agency costs, when it pays off and which alternatives you have. Plus the factor that decides whether it works.

Janik Deimann
Vertriebsstrategie
15.06.2026
Build a B2B Sales Strategy: 7 Steps From Target Audience to a Full Pipeline

A fill-in framework in 7 steps that turns your B2B sales strategy from slides into a real pipeline, from current-state analysis to ICP to a populated lead list.

Janik Deimann
Data & Scoring
10.06.2026
Sales Intelligence in B2B Sales: Tools, Strategies and GDPR in 2026

Sales intelligence delivers the right target companies to your B2B sales team at the right time. Tool comparison, practical strategies and GDPR checklist for 2026.

Janik Deimann
Tools & Setups
08.06.2026
The Best Sales Prospecting Tools 2026 (B2B)

B2B prospecting tools compared: 12 tools for data research, outreach and intent, plus clear selection criteria for your stack.

Janik Deimann
Finding Leads: The 4 Best Ways for Your Business
Lead Generation
29.05.2026
Finding Leads: The 4 Best Ways for Your Business

From manual research and inbound through to AI-powered search. This guide shows you the four best ways to find the right leads for your business, with a comparison and practical tips.

Janik Deimann
Lead Generation
21.05.2026
What is Lead Scraping? Definition, How it Works, and Tools 2026

Lead scraping is the automated search for B2B contacts on the web. Learn how the process works, what GDPR permits, and which tools are effective in 2026.

Janik Deimann
Janik Deimann
AI in Sales
April 16, 2026
AI Agents in Sales: The Best Tools 2026 Compared

AI agents automate lead research, scoring and outreach in sales. LeadScraper, n8n, Relevance AI, Make, OpenClaw and Claude Agents in direct comparison — find the answers in this guide.

Janik Deimann
AI in Sales
13.04.2026
Microsoft Copilot in Sales – Generate Leads, Prepare Deals & More (2026)

Microsoft Copilot in Sales: What really works. 15+ Prompts for Outlook, Teams & Excel + Alternatives for Lead Generation.

Janik Deimann
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