Here you will find the latest expert articles & guides on B2B lead generation.
How to find business email addresses: six methods from the legal notice to AI research, plus verification, pattern generator and the legal side.
Efficient B2B Lead Research: How to Identify High-Quality Contacts and Boost Your Sales Success.
Sharpen your ICP, choose the right GTM motion and build the pipeline. The practical guide to a go-to-market strategy that actually works.
Ohne Werbebudget zu qualifizierten B2B-Kontakten: Diese Methoden funktionieren 2026 wirklich, von LinkedIn bis Content Marketing.
Smart data enrichment turns anonymous contacts into real opportunities – here's how.
How to effectively use ChatGPT in your daily sales routine – for emails, qualification, objections, and more.
How to get the most out of ChatGPT for your B2B sales with the right prompts – including examples.
How to strategically improve B2B customer service – with practical methods for higher customer satisfaction, reduced churn, and sustainable growth.
How to consistently generate better leads in B2B through structure, sharp target audience focus, and the right setup.
AI is fundamentally changing B2B sales. Which applications are already worthwhile today, which tools are suitable, and how to get started.
How to strategically build LinkedIn as a B2B sales channel – with concrete strategies for visibility, leads, and trust, without intrusive cold outreach.
Social Selling on LinkedIn works – but only if you approach it correctly. How to build genuine relationships and turn them into qualified B2B leads.
What a modern sales tech stack truly needs in 2026 – and how to combine CRM, outreach, and AI to make your sales team more productive.
What "follow-up" means in German, when and how often you should follow up, and why 80% of B2B deals close only after the 5th contact.
How to define your Ideal Customer Profile (ICP) in B2B, cleanly separate it from buyer persona and target audience, and turn it into a list of matching companies.
Data over gut feeling: Which KPIs truly matter, which mistakes you should avoid, and what data-driven sales looks like in practice.